Workshop · 23 steps · ~35 min
GTM Strategy Basics
for founders
Go-to-market isn't a 40-page plan. It's one sentence specific enough to be wrong. You'll make nine decisions, watch them assemble into a testable hypothesis, then leave with a 30-day experiment plan you can download.
Diagnose
Find which problem you actually have before choosing tactics.
Assemble
Nine slots build your hypothesis as you go.
Test
Two experiments, one metric, four weeks, one decision.
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